I was excited when…

Dr. Elizabeth Hineman and Megan Dirks, APRN reached out to me to help them create a logo package, website, and starter social media images for their medical spa. What a fun project! I had a ton of questions for them, such as what their services would be, if they would expand into other areas eventually, what types of values were most important to their business, and what type of vibe or feeling they wanted to invoke when people saw their logo on social media etc.

After asking 20 million questions and pushing them to the limits of what they thought this logo design would entail (insert laughing crying emoji here), I arrived at 4 or 5 options to present them with. The winning logo was one I had a gut feeling they would choose from the beginning. I absolutely love it! I also added some custom artwork that included all the colors they wanted to use in the interiors of the spa: cream, ivory, taupes, blush and tan!

Artwork Inspo

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